Last Updated: January 1, 2026 | Effective Date: January 1, 2026

sob77 ("we", "us", "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains what data we collect, how we use it, how we protect it, who we share it with, and what rights you have regarding your personal information. By using sob77 services, you consent to the data practices described in this Privacy Policy.

Privacy Highlights

  • We collect personal information necessary to provide gaming services and comply with legal obligations
  • Your data is protected with 256-bit SSL encryption and secure server infrastructure
  • We never sell your personal information to third parties for marketing purposes
  • You have rights to access, correct, and request deletion of your personal data
  • We retain data only as long as necessary for legitimate business purposes or legal requirements
  • Cookies and tracking technologies enhance user experience but can be controlled through browser settings

1. Information We Collect

1.1 Personal Information You Provide

When you create a sob77 account, we collect the following personal information directly from you:

  • Account Registration Data: Full legal name, date of birth, gender, email address, phone number, residential address, username, password
  • Identity Verification Documents: Government-issued photo identification (KTP for Indonesian citizens, passport for foreign residents), proof of address (utility bill, bank statement, government correspondence dated within three months), selfie photo holding your identification document
  • Financial Information: Bank account details (bank name, account number, account holder name), e-wallet IDs (OVO, DANA, GoPay, ShopeePay, LinkAja), payment card information (if applicable), transaction history
  • Communications: Customer support inquiries via Live Chat, email, or WhatsApp, feedback and survey responses, correspondence regarding complaints or disputes

1.2 Information We Collect Automatically

When you access and use sob77 services, we automatically collect certain technical and usage data:

  • Gaming Activity: Bets placed (amount, game type, timestamp), game rounds played, wins and losses, bonus claims and usage, wagering progress toward rollover requirements, game preferences and favorites
  • Technical Data: IP address, device type (smartphone, tablet, desktop), operating system, browser type and version, screen resolution, language settings, time zone
  • Usage Data: Login timestamps, session duration, pages viewed, click patterns, navigation paths, referral source (how you found sob77)
  • Cookies and Tracking Technologies: Session cookies (essential for account functionality), persistent cookies (remember login preferences), analytics cookies (Google Analytics for traffic analysis), advertising cookies (if applicable)

1.3 Information from Third Parties

sob77 may receive limited information from third-party service providers:

  • Payment Processors: Transaction confirmation, payment status, fraud risk assessments from banks and e-wallet providers
  • Identity Verification Services: Document authentication results, fraud detection alerts, watchlist screening (anti-money laundering compliance)
  • Game Providers: Game session data, RTP statistics, technical logs for dispute resolution

2. How We Use Your Information

sob77 uses collected information for the following legitimate business purposes:

2.1 Service Provision

  • Create and manage your account
  • Process deposits, withdrawals, and gaming transactions
  • Deliver game content and sports betting services
  • Verify your identity and age (21+ requirement)
  • Communicate important account notifications (transaction confirmations, security alerts, policy updates)
  • Provide customer support and respond to inquiries

2.2 Legal and Regulatory Compliance

  • Comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations
  • Verify player eligibility (age, jurisdiction, identity)
  • Detect and prevent fraud, money laundering, and illegal activity
  • Respond to legal requests from law enforcement or regulatory authorities
  • Maintain records for audit and compliance purposes

2.3 Platform Improvement and Personalization

  • Analyze usage patterns to improve website functionality and user experience
  • Recommend games based on your preferences and playing history
  • Optimize platform performance and fix technical issues
  • Conduct internal research and development for new features

2.4 Marketing and Promotions (With Your Consent)

  • Send promotional emails about bonuses, tournaments, and special offers
  • Deliver personalized bonus offers based on your gaming activity
  • Notify you of relevant updates and new game releases

Note: You may opt out of marketing communications at any time by clicking "unsubscribe" in emails or contacting customer support. Opting out does not affect essential account notifications (transaction confirmations, security alerts).

2.5 Security and Fraud Prevention

  • Monitor for suspicious account activity (unusual login locations, rapid transaction patterns, potential collusion)
  • Detect and prevent fraudulent transactions
  • Investigate and resolve disputes regarding bets, payments, or account access
  • Enforce our Terms and Conditions and protect sob77's legitimate business interests

3. How We Protect Your Information

sob77 employs industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

Security Measure Description
SSL Encryption 256-bit SSL encryption for all data transmission between your device and our servers (same standard used by banks)
Secure Servers Data stored on secure servers with restricted physical and network access, protected by firewalls and intrusion detection systems
Access Controls Strict access controls limiting employee access to personal data on a need-to-know basis, with activity logging and monitoring
Password Protection Your password is hashed and salted using industry-standard algorithms; sob77 employees cannot view your password
Regular Audits Periodic security audits and vulnerability assessments conducted by third-party specialists
Employee Training Staff trained on data protection principles and confidentiality obligations with signed non-disclosure agreements

Important Security Notice

While sob77 implements robust security measures, no online system is 100% secure. Data transmission over the internet carries inherent risks. You also play a role in security by: keeping your login credentials confidential, using a strong unique password, logging out after each session on shared devices, and notifying us immediately if you suspect unauthorized account access.

4. Data Sharing and Disclosure

sob77 does not sell your personal information to third parties. We share data only in the following limited circumstances:

4.1 Service Providers

We share data with trusted third-party service providers who assist in operating sob77, subject to strict confidentiality agreements:

  • Payment Processors: Banks (BCA, BRI, BNI, Mandiri, CIMB Niaga, OCBC NISP, Danamon, BSI, Permata) and e-wallet providers (OVO, DANA, GoPay, ShopeePay, LinkAja) receive transaction data necessary to process deposits and withdrawals
  • Game Providers: Licensed software studios receive minimal data (username, session tokens) to deliver game content; they do not receive financial information
  • Identity Verification Services: Third-party KYC providers receive identification documents for verification purposes only
  • Cloud Hosting Providers: Server hosting companies store encrypted data on secure infrastructure
  • Analytics Providers: Google Analytics receives anonymized usage data to help us improve website performance

4.2 Legal Obligations

We may disclose personal information when required by law or when we believe disclosure is necessary to:

  • Comply with legal processes (court orders, subpoenas, warrants) issued by competent authorities
  • Enforce our Terms and Conditions or investigate potential violations
  • Detect, prevent, or address fraud, security vulnerabilities, or technical issues
  • Protect the rights, property, or safety of sob77, our users, or the public
  • Cooperate with law enforcement investigations regarding illegal activity

4.3 Business Transfers

In the event sob77 is involved in a merger, acquisition, asset sale, or bankruptcy proceeding, your personal information may be transferred to the successor entity. You will be notified via email and/or prominent notice on our website before your data is transferred and becomes subject to a different Privacy Policy.

4.4 With Your Consent

We may share your information for purposes not described in this Privacy Policy if we obtain your explicit consent. For example, if you request customer support via social media, we may share limited information with those platforms to respond to your inquiry.

5. Data Retention

sob77 retains your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable laws:

  • Active Accounts: Data retained for the duration of your account activity plus any mandatory legal retention periods
  • Closed Accounts: Following voluntary account closure, we retain essential data (name, date of birth, transaction history) for five (5) years to comply with anti-money laundering regulations and resolve potential disputes
  • Marketing Data: If you opt out of marketing communications, we retain minimal data (email address, opt-out status) indefinitely to honor your preference and prevent accidental re-contact
  • Legal Requirements: Some data must be retained longer to comply with tax laws, financial regulations, or ongoing legal proceedings

After the applicable retention period expires, personal information is securely deleted or anonymized such that it can no longer identify you.

6. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

6.1 Right to Access

You have the right to request a copy of the personal information sob77 holds about you. To exercise this right, contact our Data Protection Officer at [email protected]. We will provide the information in a structured, commonly used, machine-readable format (e.g., PDF, CSV) within thirty (30) days of your request.

6.2 Right to Correction

If your personal information is inaccurate, incomplete, or outdated, you have the right to request correction. You can update most information directly through your account settings (email, phone number, address). For changes to your legal name, date of birth, or other verified identity information, contact customer support with supporting documentation.

6.3 Right to Deletion ("Right to Be Forgotten")

You may request deletion of your personal information in certain circumstances: you withdraw consent for data processing, you believe data is no longer necessary for the purposes collected, or you object to processing and there are no overriding legitimate grounds. However, we may retain certain data if required by law (e.g., five-year AML retention requirement for transaction records) or necessary to resolve disputes.

6.4 Right to Data Portability

You have the right to receive your personal data in a portable format and transmit it to another service provider. sob77 will provide your data in CSV or JSON format upon request.

6.5 Right to Object or Restrict Processing

You may object to certain types of data processing, particularly for marketing purposes. You can opt out of promotional emails by clicking "unsubscribe" or contacting support. Note that you cannot object to processing necessary for service provision (account management, transaction processing) or legal compliance (KYC verification, AML monitoring).

6.6 Right to Withdraw Consent

Where processing is based on your consent (e.g., marketing communications, optional analytics), you may withdraw consent at any time. Withdrawal does not affect the lawfulness of processing conducted before withdrawal.

Exercising Your Rights

To exercise any privacy rights, contact sob77's Data Protection Officer at [email protected] with your request. Include your full name, account username (if applicable), and specific right you wish to exercise. We may request identity verification to prevent unauthorized access to personal information. We respond to all requests within thirty (30) days, or sixty (60) days for complex requests.

7. Cookies and Tracking Technologies

sob77 uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and deliver personalized content.

7.1 Types of Cookies We Use

  • Essential Cookies: Required for website functionality (login sessions, shopping cart, security). These cannot be disabled without severely impairing site usability.
  • Performance Cookies: Collect anonymized usage data (pages visited, time spent, errors encountered) to improve website performance. Example: Google Analytics.
  • Functionality Cookies: Remember your preferences (language, currency, game favorites) for a personalized experience.
  • Advertising Cookies: Track your browsing across sites to deliver relevant ads. sob77 uses limited advertising cookies; you can opt out through browser settings.

7.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse all cookies, accept only certain cookies, or receive notifications when cookies are set. Note that disabling essential cookies will prevent you from using core features like account login. For instructions on managing cookies in popular browsers:

  • Google Chrome: Settings > Privacy and Security > Cookies and other site data
  • Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Privacy, search, and services > Cookies and site permissions

8. Children's Privacy

sob77 services are intended exclusively for adults aged 21 and over. We do not knowingly collect personal information from individuals under 21 years of age. If you are under 21, do not use sob77 services or provide any personal information. If we discover that we have collected data from a minor, we will immediately delete that information and close the associated account. Parents or guardians who believe their child has provided information to sob77 should contact us immediately at [email protected].

9. International Data Transfers

sob77 operates internationally and may store and process personal information in countries outside Indonesia. When we transfer data across borders, we ensure adequate protection through contractual safeguards (Standard Contractual Clauses), compliance with international data protection frameworks, and requiring third-party processors to maintain equivalent security standards. By using sob77 services, you consent to the transfer of your personal information to our secure servers located outside Indonesia.

10. Third-Party Links

The sob77 website may contain links to third-party websites (game provider sites, payment processor portals, social media platforms). This Privacy Policy applies only to sob77 services. We are not responsible for the privacy practices of external sites. Before providing personal information to third parties, we recommend reviewing their privacy policies. sob77 does not endorse or assume responsibility for third-party content or data practices.

11. Changes to This Privacy Policy

sob77 reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. Changes are effective immediately upon posting to the sob77 website. We will notify you of material changes via email to your registered email address and/or prominent notice on the website homepage. The "Last Updated" date at the top of this policy indicates when the most recent revision was made. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or sob77's data practices, please contact us:

Data Protection Officer

Email: [email protected] (dedicated privacy inquiries)
General Support Email: [email protected]
Response Time: We respond to all privacy inquiries within 48-72 hours during business days

For General Customer Support:

  • Live Chat: Available 24/7 through the sob77 website
  • WhatsApp: 24/7 support for quick questions

Your Consent: By using sob77 services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, disclosure, and retention of your personal information as described herein.

Our Privacy Commitments

Bank-Grade Security

256-bit SSL encryption, secure servers, restricted access controls, and regular security audits protect your data

No Data Selling

We never sell your personal information to third parties for marketing. Your data stays within sob77's trusted ecosystem

Your Rights Respected

Access, correct, delete, or export your data anytime. We honor all privacy rights promptly and transparently

Compliance First

KYC and AML regulations protect you and the platform from fraud. We collect only what's legally necessary

Limited Retention

Data kept only as long as necessary for service delivery and legal compliance. Secure deletion after retention period

Transparency

Clear explanations of what data we collect, why we collect it, and how we use it. No hidden practices

Questions About Our Privacy Practices?

Contact our Data Protection Officer or customer support team for clarification on any aspect of this Privacy Policy

View FAQ Terms & Conditions